E-Marketing Specialist Advertising & Marketing Jobs - Sherman, CT at Geebo

E-Marketing Specialist

Company Name:
Two Arts, Inc.
Robert McKee is the most sought-after screenwriting lecturer around the globe. He has dedicated the last 30 years to educating and mentoring screenwriters, novelists, playwrights, poets, documentary makers, producers, and directors internationally. McKees former students include over 60 Academy Award Winners, 170 Emmy Award Winners, 30 WGA (Writers Guild of America) Award Winners and 26 DGA (Directors Guild of America) Award Winners. Become a part of this success story as an E--Marketing Specialist.
Major Tasks/Key Responsibilities
Proactively generate content ideas for diverse media channels (print, online, social media)
Define the right channel mix for branding and marketing activities
Monitor advertising campaign performance, analyze trends and modify marketing activities
accordingly
Compose a weekly HTML newsletter (design and create promotional materials, write copy,
format content, etc.)
Maintain the McKee web presence (periodic updates to the information on the main
website, blog updates, Youtube video uploads, etc.)
Align brand image & marketing campaigns in print, online and social media channels
Identify and activate areas of potential growth to reach new customers / clients
Periodic video recording and editing
Qualifications/Requirements
Bachelors Degree in Marketing and/or Graphic Design
Strong grasp of graphic design principles
Good project management skills with the ability to manage multiple priorities and deadlines
Ability to work independently
Enjoys working in a small team to suggest, design and optimize new creative solutions in
line with business objectives
Strong communication skills in English
Comfortable with Adobe Creative Suite (Photoshop and Dreamweaver, or equivalents) as
well as Final Cut Pro X
Experience in video recording & content editing
High level of confidentiality, integrity, and professional maturity
Passion for creative writing an asset (screenwriting, novels, plays, etc.)
Must be willing to work on-siteEstimated Salary: $20 to $28 per hour based on qualifications.

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